Novo Nordisk investors have found little cause for optimism during a bruising two-year period of profit warnings, leadership upheaval and a sliding share price as rival Eli Lilly streaked ahead. Now, they may have reason for hope.

Despite Novo having lost ground in injectable GLP-1s in recent years, the Danish obesity drugmaker is getting a boost from its new Wegovy weight-loss pill that ?is holding onto its lead against Lilly¡¯s more recently launched Foundayo.

The pair are battling for dominance in the obesity drug market, which analysts expect ?to be ?worth more than $100 billion by the end of the decade in the United States alone. Novo¡¯s shares have climbed some ?35% from a March low, with the company looking to go on the offensive ¡ª including with a divisive court case against Lilly over what it calls misleading marketing in the vital U.S. market.