U.S. technology giant Google opened its first directly run store outside the United States in Tokyo¡¯s fashionable Omotesando district Thursday.

The store sells smartphones and offers repair services.

Having two stories above ground and one below, it is larger than any of Google¡¯s 10 retail outlets in the United States.

On the second floor, visitors can use artificial intelligence-powered tools to create avatars and design virtual spaces.

¡°Japan is a highly critical market,¡± Mauria Finley, vice president of Google Store, said.

¡°We look forward to learning from every interaction and feedback we receive from our customers here in Omotesando, which will help guide the future of Google stores worldwide,¡± she added.