FIFA plans to create a new commercial subsidiary valued at $20 billion, world soccer¡¯s governing body said on Tuesday, as it seeks backing from its 211 member associations for the proposal in a move already criticized by UEFA.

The ambitious plan would see FIFA establish FIFA Forward Enterprise (FFE), a wholly-owned subsidiary consolidating the organization¡¯s commercial and event operations.

FIFA said it would retain sole control ?as well as ¡°exclusive authority¡± over football governance, competitions, the match calendar and all regulatory and sporting decisions.