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Tag - branding
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August 19, 2026
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BRANDING
LIFE
/
Lifestyle
Aug 26, 2018
Lexus: A driving force for the ¡®experiential¡¯ store?
Do creative projects, like ¡®experiential stores¡¯ really bring such intangible benefits as increasing brand awareness among the golden goose target of millennials?
LIFE
/
Language
/
BILINGUAL
May 20, 2013
Product names show language creativity at work
Recently I was asked to write a blurb for a new liquid plant-nutrient. As soon as I saw the name of the product, u65e9u6839u65e9u8d77 uff08Hayane Hayaoki), I smiled at this example of linguistic creativity.
JAPAN
/
Media
/
Japan Pulse
Aug 18, 2011
¡®Support angels¡¯ are always there, thanks to AR and AKB48
Hewlett Packard is harnessing the power of augmented reality and AKB48 idolatry in its summer promotion campaign.
WHAT¡¯S TRENDING
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Podcast
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯
Longform
What Kumamoto revealed about Âé¶¹´«Ã½ earthquake readiness
By
Alex K.T. Martin
SUSTAINABLE JAPAN
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