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August 14, 2026
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FUKUBUKURO
BUSINESS
Jan 2, 2026
New Year¡¯s sales start at major department stores
Sogo & Seibu¡¯s Sogo store in Yokohama prepared about 30,000 lucky bags, including ?2,026 packages containing jackets for men.
JAPAN
Jan 6, 2015
Staying up all night to get lucky (bags)
New Year¡¯s in Japan means fukubukuro (literally, ¡®lucky bags¡¯). In a tradition kickstarted by the Matsuya Department Store almost 100 years ago, retail outlets offer mystery grab bags to the shoppers who are willing to buy blindly in hopes of scoring a bargain.
LIFE
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Style & Design
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ON: FASHION
Dec 12, 2014
Fashion goes festive for the holiday season
Erimaki Sox collars the market
LIFE
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Style & Design
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Japan Pulse
Jan 8, 2014
Feelin¡¯ lucky? The highs and lows of ¡®fukubukuro¡¯
Some people got lucky ¡®fukubukuro¡¯ this New Year¡¯s and some got. . . well, something! We take a look at Twitter users¡¯ ¡®lucky bag¡¯ adventures.
LIFE
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Style & Design
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Japan Pulse
Jan 8, 2011
Lucky bags give away secrets before purchase
Fukubukuro: It¡¯s all in the luck of the draw.
JAPAN
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Media
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Japan Pulse
Jan 8, 2010
Fukubukoro hunting tamed by the Internet
Fukubukuro are a time-honored New Year¡¯s tradition, but in 2010 some stores were making their lucky bags with marriage hunters in mind.
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