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August 14, 2026
 

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HELLO KITTY

Chiikawa products are displayed at a store in Harajuku, Tokyo, last August.
COMMENTARY / Japan
Aug 4, 2026
In Japan, Odysseus is scared of tiny, cute Chiikawa
Chiikawa is a phenomenon in Japan, with its character appearing on various products, and partnering with the brand is an instant way to increase revenue
Passersby walk past a billboard atop a building featuring a giant 3D cat in 4K resolution in Tokyo's Shinjuku district.
COMMENTARY / Japan
Feb 25, 2026
Hello, little kitty ¡ª Â鶹´«Ã½ $20 billion cat boom
In recent years, Cat Day has exploded, as companies embrace a growing market for felines.
Hello Kitty designer Yuko Yamaguchi poses with a "Fairy Hello Kitty" at an exhibition during the celebration of the 30th anniversary of the Japanese cartoon character in Hong Kong in 2005.
BUSINESS
Feb 13, 2026
Hello Kitty designer bows out after 40 years in charge
Yuko Yamaguchi has been responsible since 1980 for the design of Kitty, overseeing her rise to the epitome of Â鶹´«Ã½ kawaii soft power.
Actor and World Athletics special ambassador for the local organizing committee Yuji Oda (front, fifth from right) poses with athletes at Tokyo's National Stadium during an open practice on Sept. 4.
MORE SPORTS / Athletics
Sep 11, 2025
Broadcaster TBS taps Hello Kitty and Yuji Oda in bid to sell World Athletics
TBS has provided televised coverage of the World Athletics Championships since the 1997 event in Athens.
A Japanese actress known for voicing Hello Kitty sparked national debate with an anti-immigration blog post, highlighting rising tensions over Â鶹´«Ã½ growing foreign population and the government's slow response to related concerns.
COMMENTARY / Japan
Jun 12, 2025
Cultural anxiety and Â鶹´«Ã½ immigration pains
Japan must address legitimate public worries without inflaming xenophobia ¡ª or risk populist backlash.
Originally debuting on a coin purse, Hello Kitty became a national phenomenon in Japan and is now the second highest-grossing media franchise worldwide.
COMMENTARY / Japan
Nov 20, 2024
Hello Kitty looks pretty at 50 (and is worth more than ever)
Kitty¡¯s broad appeal, especially to adults, helped popularize the Japanese concept of kawaii (cuteness), which has since become a global trend.
A Hello Kitty fan poses with a costumed character at the Sanrio Smile Shop on its opening day at Universal Studios Hollywood in Universal City, California. Hello Kitty marks its 50th anniversary on Nov. 1.
CULTURE
Oct 30, 2024
The ¡®CEO of supercute¡¯: Hello Kitty turns 50
She is the undeniable queen of kawaii culture in Japan ¡ª?and her likeness continues to make billions for her creators at Sanrio.
Canadian singer Avril Lavigne attends the opening ceremony of Gap Flagship Ginza in Tokyo in 2011, three years before releasing her music video for the Japan-inspired track ¡°Hello Kitty.¡±
CULTURE / Music / Sound Off
Apr 26, 2024
Avril Lavigne walked so today¡¯s influencer tourists could Mario Kart
Ten years ago, the pop star¡¯s ¡®Hello Kitty¡¯ video drew outrage from the West, but she wouldn¡¯t be the last visitor to use Tokyo as a backdrop for content.
Sanrio is marking Hello Kitty's 50th anniversary this year. The character's rise mirrors that of kawaii culture globally, and her longevity offers important clues as to the future of cute culture.
COMMENTARY / Japan
Apr 22, 2024
Hello Kitty turns 50. What will the next cat¡¯s meow be?
The global rise of Hello Kitty, who turns 50 this year, tracks that of Japanese culture. What, then, does the next half-century of kawaii have in store?
Cute characters like Pikachu are deeply ingrained in Japanese culture. The global reach of kawaii has contributed to Japan's soft power and international appeal.
COMMENTARY / Japan
Mar 26, 2024
What does the global power of kawaii say about us?
Kawaii is one of Â鶹´«Ã½ greatest cultural exports. But cuteness is more than just a fad or a commercial success story: It¡¯s part of our evolution.
Japan Times
CARTOONS / ZERO GRAVITY
Apr 8, 2023
Roger Dahl on Hello Kitty temptations
Japan Times
BUSINESS
Feb 16, 2021
Duty-free store turns to cuddly toys to boost Lunar New Year sales
The items are taking the place of home appliances, from rice cookers to electric toilet seats, normally favored by Chinese tourists who travel to Japan to shop.
Japan Times
CULTURE / Books
Jul 18, 2020
¡®Pure Invention¡¯: How Â鶹´«Ã½ pop culture became the ¡®lingua franca¡¯ of the internet
From toy jeeps and karaoke machines to the Game Boy and Tamagotchi, ¡°Pure Invention¡± explores how Â鶹´«Ã½ cultural influence has spread across the globe.
Japan Times
LIFE / Digital / ON: TECH
Apr 21, 2019
Often, it¡¯s the little things that count
These small gadgets have the big jobs of controlling home appliances, keeping kids safe and printing on virtually anything.
Japan Times
CULTURE / Entertainment news
Mar 6, 2019
Hello Kitty headed for Hollywood after years of talks on film rights
One of Â鶹´«Ã½ most beloved cat cartoon characters is headed for Hollywood.
JAPAN
Nov 29, 2018
2025 Osaka World Expo promotional items, not meant for sale, now being sold online
Promotional items not meant for sale that were created to help Osaka win its bid to host the 2025 World Expo have been sold on internet auction sites, it has been learned.
Japan Times
LIFE / Digital / ON: TECH
Feb 20, 2016
Time to watch out for those kids
Get ready to answer the cat phone
JAPAN / Crime & Legal
Dec 22, 2015
Sanrio database leak seen covering info on 3.3 million Hello Kitty fans
A database for Sanrio, the Japanese owner of the Hello Kitty brand, was breached, putting the data of 3.3 million of its users at risk, according to security website CSOonline.com¡¯s report.
Japan Times
LIFE / Language / BILINGUAL
Nov 30, 2015
From ¡®samurai¡¯ to ¡®Hello Kitty,¡¯ search data show how the world¡¯s view of Japan has changed
Analytics data suggest Japan is better known abroad as the land of Hello Kitty than as a country full of swaggering samurai and mincing geisha.
Japan Times
CULTURE / Music
Jun 8, 2015
Dempagumi.inc mew-ves into the world of Hello Kitty
Anti-itch cream and Hello Kitty may seem like an unlikely pairing, but these days it seems that cat can sell anything. This time, however, she has enlisted Akihabara-based idol group Dempagumi.inc to help.
Gut bacteria may be behind many of Â鶹´«Ã½ colorectal cancer cases
A Japanese research team found that a toxin produced by certain E. coli strains, colibactin, caused genetic mutations in nearly half of colorectal cancer cases studied
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
She is Russia¡¯s richest woman. Her business empire is going up in flames.
Tatyana Kim, the head and co-founder of Wildberries, speaks about Ukrainian drone attacks on the company's warehouses in the course of the Russia-Ukraine conflict, at an unidentified location, in this still image from a handout video released on July 31.
Severe tropical storm Chan-hom makes landfall near Tokyo
Severe Tropical Storm Chan-hom made landfall around Ibaraki Prefecture, near Tokyo, on Tuesday night.
What Â鶹´«Ã½ language rules for permanent residency should look like
Potential health care workers hoping to find work in Japan take Japanese language instruction in Jakarta. Not all applicants for permanent residency should be expected to reach this level of proficiency.
Forty-five meters down, a diver races to record a fleeting moment of WWII history
Kingo Wakasa photographs the kamikaze plane wing section he discovered at the USS Emmons wreck site.
Ikarigata closer to emulating older brother Fujinokawa than many think
The future Fujinokawa (third from left) and Ikarigata (right) compete against each other at ages 5 and 3, respectively.
Where do foreign residents in Japan want to die?
The Yokohama Foreign General Cemetery is one of the few cemeteries in Japan that allows burials, albeit with conditions for the deceased, including foreign nationality and permanent residency in Kanagawa Prefecture.
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
As Â鶹´«Ã½ concrete jungles sizzle, urban forestry offers an all-natural fix
People and birds find relief from the sun in Tokyo's Nakano Ward earlier this month. While experts agree that urban greening is crucial to mitigating the impact of climate change, trees are becoming even more scarce in Japanese cities.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

Disaster relief workers Taichi Kato (left) and Seiji Yoshimura enter the collapsed living quarters at Kyuganji temple in Yatsushiro, Kumamoto Prefecture.
What Kumamoto revealed about Â鶹´«Ã½ earthquake readiness
By Alex K.T. Martin

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