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August 12, 2026
 

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MATCHA

Representatives of organizations behind products newly registered as geographical indications (GI), including Japanese tea, pose with Vice Agriculture, Forestry and Fisheries Minister Yuhei Yamashita (second from right) at the ministry on Friday.
JAPAN
Jul 10, 2026
Government registers ¡®Japanese tea¡¯ under brand protection system
The agriculture ministry aims to combat intellectual property infringement by imitation products amid a global boom in matcha.
Ohbuchi Sasaba, a popular scenic spot in Shizuoka Prefecture known for its breathtaking view of Mount Fuji and tea fields, in May 2022
BUSINESS
May 1, 2026
Â鶹´«Ã½ green tea exports surged in fiscal 2025 amid matcha boom
By value, exports rose more than twofold to ?84.7 billion due to soaring prices amid growing global demand.
Agriculture minister Norikazu Suzuki (far right) exchanges views on overseas expansion while holding a matcha latte, on Thursday in Tokyo's Taito Ward.
JAPAN
Apr 10, 2026
Agriculture minister visits Tokyo matcha cafe as Iran war affects tea production
Tea producers are increasingly concerned about procuring the fuel needed in April-June for work such as drying harvested tea leaves amid Middle East tensions.
A tea field in Fuji, Shizuoka Prefecture. A significant portion of tea fields in the prefecture is on sloped terrain in hilly and mountainous regions.
JAPAN / FOCUS
Feb 26, 2026
Shizuoka aims to reclaim top tea status with focus on matcha
Long supported by the strength of its brand, Shizuoka now faces a number of challenges as it moves to rebuild its position in the tea market.
Atsuko Mori, founder and director of Kyoto-based tea salon Camellia Tea Ceremony, prepares matcha during a tea ceremony in Kyoto.
JAPAN / Society
Oct 2, 2025
Tea ceremony experts see matcha boom as a big opportunity
Matcha¡¯s sudden spike in popularity overseas has prompted debate in Japan about whether the global craze risks diluting tea¡¯s cultural meaning.
The fuss-free, no-cook mulberry matcha oats are a great alternative to cereal.
LIFE / Food & Drink / The Recipe Box
Sep 7, 2025
Overnight mulberry matcha oats are the perfect answer to a busy morning
An alternative to cereal, the everyday oatmeal gets a healthy boost with the addition of tea powder and the fermented ¡°amazake¡± rice drink.
Matcha is added to beverages on offer at Kettl Tea in the Los Feliz neighborhood of Los Angeles on May 20.
BUSINESS
Jul 6, 2025
Global matcha ¡®obsession¡¯ drinks Â鶹´«Ã½ tea farms dry
The boom is having to contend with a declining number of tea plantations in Japan and the threat of tariffs from the United States.
Once a boon to tea farmers' bottom lines, the global matcha craze is now pushing producers and distributors to their limits with few options to adequately meet demand.
LIFE / Food & Drink
Feb 23, 2025
Japan struggles to fend off a world without enough matcha
Production methods and economic risks keep the domestic tea industry from ramping up supply.
Japanese chocolatier Yasushi Sasaki holds a box of chocolates in his workshop in the Brussels commune of Woluwe-Saint-Pierre.
LIFE / Food & Drink
Mar 27, 2024
A Japanese ¡®flavor wizard¡¯ conquers the homeland of chocolate
Yasushi Sasaki has been named Brussels¡¯ chocolatier of the year by the prestigious Gault & Millau food guide.
Japan Times
CULTURE / Books
May 21, 2022
Approaching tea like you would wine, Zach Mangan gives Â鶹´«Ã½ main drink its due
In his book, ¡®Stories of Japanese Tea: The Regions, The Growers and The Craft,¡¯ Zach Mangan hopes to pay respect to a dwindling number of true artists.
Japan Times
LIFE / Food & Drink / DESSERT WATCH
Jun 6, 2020
Mister Donuts celebrates its 50th with a matcha-chocolate collaboration
The celebratory ¡°Matcha no Odoroki Series¡± brings together the talents of patissier Toshi Yoroizuka and Kyoto-based green tea producer Gion Tsujiri.
JAPAN
Feb 16, 2020
Japan cancels brand protection for Aichi¡¯s Nishio Matcha tea as producers seek flexibility to boost sales
The agriculture ministry has removed Aichi Prefecture¡¯s Nishio Matcha tea from its list of geographically protected local specialty brand names so its producers can be given the freedom to try more efficient growing methods.
Japan Times
LIFE / Food & Drink / KONBINI WATCH
Mar 16, 2019
Get your fill of green tea with Seven-Eleven¡¯s mile-high matcha dorayaki
The latest edition in Seven-Eleven¡¯s line of dorayaki (sweet pancake sandwiches) is a massive matcha cream-filled creation.
Japan Times
LIFE / Food & Drink
Oct 27, 2018
Will ¡®h¨­jicha¡¯ be the next Japanese tea to take the world by storm?
Danielle Geva and Francois Mathieu are trying to spread hojicha (roasted green tea) to North America. Together, they founded Hojicha Co. in May 2018, the first company to specialize in selling premium hu014djicha on the continent, and they are betting it will be the next big Japanese drink abroad.
Japan Times
LIFE / Food & Drink / DESSERT WATCH
Oct 21, 2017
Ginza Matcha Cake: Tokyo Banana ventures outside its curved-fruit comfort zone
The folks behind Tokyo Banana have decided to freshen things up with the Ginza Matcha Cake.
Japan Times
COMMUNITY / Our Lives / 20 QUESTIONS
Sep 9, 2017
Michael Drzmisek Sozui: ¡®Come share a bowl of matcha¡¯
A tea master explains the comforts of a three-tatami-room teahouse.
Japan Times
LIFE / Food & Drink / KYOTO RESTAURANTS
Dec 11, 2015
Ippodo: Enjoying tea without tradition
Japanese tea can be beguiling and bitter. And the ceremonial tradition that surrounds it can be disconcerting and dull.
Japan Times
LIFE / Food & Drink / KANPAI CULTURE
May 8, 2015
Californian flavor conference explores green tea¡¯s versatility
Making the perfect cup of matcha ¡ª the frothy green tea served during Japanese tea ceremonies ¡ª requires skill. The trick is to use a bamboo whisk to whip the brew swiftly with a smooth back-and-forth motion of the wrist.
Japan Times
LIFE / Travel
Sep 6, 2014
Kanazawa City: the architecture of tea
One of the first things you see as you exit Kanazawa Station is a giant brass sculpture of a teapot sunken drunkenly into a mound of grass or, depending on your interpretation, tilting to fill a cup of the refreshing green brew the city is noted for. That a municipal piece of art should be dedicated...
Japan Times
LIFE / Food & Drink / Japan Pulse
Dec 16, 2011
Warm up with these winter drinks trends
Milking the current trends, beverage makers unveil their winter lineups, perfect for warming you up on a cold winter day.
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
Yasukuni Shrine introduces ban on military attire and cosplay
People gather in front of thousands of lanterns on display at Yasukuni Shrine in Tokyo on July 15 during the Mitama Matsuri, one of the capital's largest summer o-Bon festivals.
Many Indonesians named after Japanese anime characters
Some people in Indonesia are named Doraemon, the name of a lead character of the blockbuster anime series with the same title.
Strong wind and heavy rain forecast as tropical storm approaches Japan
Tropical Storm Chan-hom is expected to make landfall in northern Kanto between late Tuesday and early Wednesday.
Where do foreign residents in Japan want to die?
The Yokohama Foreign General Cemetery is one of the few cemeteries in Japan that allows burials, albeit with conditions for the deceased, including foreign nationality and permanent residency in Kanagawa Prefecture.
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
As Â鶹´«Ã½ concrete jungles sizzle, urban forestry offers an all-natural fix
People and birds find relief from the sun in Tokyo's Nakano Ward earlier this month. While experts agree that urban greening is crucial to mitigating the impact of climate change, trees are becoming even more scarce in Japanese cities.
Â鶹´«Ã½ brewers experiment with a secret ingredient: music
At Smoke Craft, a craft beer brewery in Tokorozawa, Saitama Prefecture, music isn't just a background to the brewing process ¡ª it's an ingredient.
As countries ban social media for children, Japan mulls a different approach
Data from NTT Docomo¡¯s Mobile Society Research Institute released in June found that 55% of respondents across all age groups said they fiddled with their phones when they had nothing to do, even when another person was in front of them.
J. League enters new era as league kicks off first fall-spring campaign
Players from each J. League club pose during a kickoff event on Monday ahead of the start of the 2026-27 campaign.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

Disaster relief workers Taichi Kato (left) and Seiji Yoshimura enter the collapsed living quarters at Kyuganji temple in Yatsushiro, Kumamoto Prefecture.
What Kumamoto revealed about Â鶹´«Ã½ earthquake readiness
By Alex K.T. Martin

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