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August 13, 2026
 

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PUMA

Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer¡¯s off-field appeal to score points in its perpetual battle with Nike.
A Puma SE store in Shanghai, China, on Tuesday
BUSINESS / Companies
Jan 29, 2026
Puma¡¯s long slide: the rise and fall of a German sports icon
Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and brands like Adidas.
Samba sports shoes are displayed in an Adidas store in Berlin. Shares of Adidas are down by almost a third in the past year.
BUSINESS / Markets
Jan 12, 2026
The sneaker boom had a long run. Now some analysts say it¡¯s over.
In a 61-page analysis, Bank of America analysts concluded that the growth prospects for these sports brands are rapidly dimming.
Puma shares have dropped 62% in Frankfurt this year, giving the company a market value of $2.9 billion.
BUSINESS / Companies
Nov 27, 2025
China¡¯s Anta Sports is said to explore potential bid for Puma
The Hong Kong-listed company may team up with a private equity firm if it decides to move forward with an offer, sources say.
Founded in 1948, Puma reported €281.6 million in net income last year and €8.8 billion in sales, and counts a global workforce of roughly 22,000.
BUSINESS / Companies
Aug 26, 2025
Pinault family is exploring options for Puma, including a sale
Puma has been trying to revamp itself under new CEO Arthur Hoeld after failing to generate much enthusiasm for its products with consumers in recent years.
The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma¡¯s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma¡¯s top brass spoke of ¡°elevating¡± the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Puma launches a new brand campaign with Olympic athletes in Paris on Wednesday.
OLYMPICS
Apr 10, 2024
Puma hones focus on speed in Olympic battle with Adidas and Nike
As Puma tries to win over more everyday and serious runners, its sponsorship of Jamaica¡¯s Olympic team helps to associate the brand with speed.
Lionel Messi jerseys, in Inter Miami¡¯s distinctive pink color, for sale at the Adidas store in Manhattan in September. In the span of three months, the soccer superstar has made Inter Miami¡¯s eye-catching pink jersey the hottest piece of sports merchandise on the planet.
BUSINESS / Companies
Nov 2, 2023
Adidas and Puma eye ¡®sports culture¡¯ market as soccer courts fashion
The Women¡¯s World Cup showed huge unmet demand for soccer-related merchandise for women, with the trend extending to fashion-conscious fans of both sexes.
Japan Times
LIFE / Style & Design
Sep 23, 2018
The steady pace of mainstream fashion
The cliche, albeit an increasingly true one, that style trends are here today and gone tomorrow continues to define the extremes of the Tokyo fashion scene.
Gut bacteria may be behind many of Â鶹´«Ã½ colorectal cancer cases
A Japanese research team found that a toxin produced by certain E. coli strains, colibactin, caused genetic mutations in nearly half of colorectal cancer cases studied
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
She is Russia¡¯s richest woman. Her business empire is going up in flames.
Tatyana Kim, the head and co-founder of Wildberries, speaks about Ukrainian drone attacks on the company's warehouses in the course of the Russia-Ukraine conflict, at an unidentified location, in this still image from a handout video released on July 31.
Severe tropical storm Chan-hom makes landfall near Tokyo
Severe Tropical Storm Chan-hom made landfall around Ibaraki Prefecture, near Tokyo, on Tuesday night.
What Â鶹´«Ã½ language rules for permanent residency should look like
Potential health care workers hoping to find work in Japan take Japanese language instruction in Jakarta. Not all applicants for permanent residency should be expected to reach this level of proficiency.
Forty-five meters down, a diver races to record a fleeting moment of WWII history
Kingo Wakasa photographs the kamikaze plane wing section he discovered at the USS Emmons wreck site.
Ikarigata closer to emulating older brother Fujinokawa than many think
The future Fujinokawa (third from left) and Ikarigata (right) compete against each other at ages 5 and 3, respectively.
Where do foreign residents in Japan want to die?
The Yokohama Foreign General Cemetery is one of the few cemeteries in Japan that allows burials, albeit with conditions for the deceased, including foreign nationality and permanent residency in Kanagawa Prefecture.
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
As Â鶹´«Ã½ concrete jungles sizzle, urban forestry offers an all-natural fix
People and birds find relief from the sun in Tokyo's Nakano Ward earlier this month. While experts agree that urban greening is crucial to mitigating the impact of climate change, trees are becoming even more scarce in Japanese cities.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

Disaster relief workers Taichi Kato (left) and Seiji Yoshimura enter the collapsed living quarters at Kyuganji temple in Yatsushiro, Kumamoto Prefecture.
What Kumamoto revealed about Â鶹´«Ã½ earthquake readiness
By Alex K.T. Martin

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