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August 14, 2026
 

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SPORTSWEAR

Fans gather to watch the FIFA World Cup 2026 match between France and Senegal during a watch party hosted by Adidas at Brooklyn Bridge Park in the Brooklyn borough of New York on June 16.
BUSINESS / Companies / FOCUS
Jun 29, 2026
World Cup pits Adidas and Nike in fight for soccer street cred
With the ambush marketing of reintroducing a vintage jersey in March, Adidas is playing up soccer¡¯s off-field appeal to score points in its perpetual battle with Nike.
An Onitsuka Tiger store in the Omotesando district of Tokyo. The footwear brand prepares to transform into a luxury lifestyle label distinct from Asics.
BUSINESS / Companies
Jun 18, 2026
Onitsuka Tiger pivots from Asics stripes to tap luxury market
The 77-year-old sneaker-maker is set to be spun off from parent Asics to capitalize on a resurgence in interest for retro aesthetics and Japanese style.
Widely popularized by ¡°Kill Bill,¡± Onitsuka Tiger started as a sport shoe brand and later became a fashion trend under parent Asics.
BUSINESS / Companies
Jun 10, 2026
Asics will spin off trendy shoe brand Onitsuka Tiger
Asics said that transitioning the 77-year-old brand to a more independent operating structure would enable faster decision-making.
A Puma SE store in Shanghai, China, on Tuesday
BUSINESS / Companies
Jan 29, 2026
Puma¡¯s long slide: the rise and fall of a German sports icon
Puma has struggled to win consumers to its sportswear and sneakers, widening a sales gap between it and brands like Adidas.
The Puma logo at its flagship store in New York on July 16
BUSINESS / Companies
Aug 4, 2025
Puma¡¯s new boss takes helm trailing Adidas and a recovering Nike
For more than two years, Puma¡¯s top brass spoke of ¡°elevating¡± the German brand and making its sneakers and apparel more aspirational. Since arriving last month, Chief Executive Officer Arthur Hoeld has delivered a fairly blunt verdict: Puma, if anything, is now perceived as cheap.
Warriors guard Stephen Curry drives to the basket during a game against the Wizards on Tuesday.
BASKETBALL / NBA
Feb 28, 2024
Stephen Curry is battling the clock to win over sneaker fans
Curry, 35, is still a commanding presence in the NBA, but he has work to do when it comes to winning over ¡°sneakerheads.¡±
Los Angeles Angels designated hitter Shohei Ohtani steals second base against the Oakland Athletics during the fifth inning at Oakland-Alameda County Coliseum in Oakland, California, on Sept. 3.
BASEBALL / MLB
Sep 30, 2023
Ohtani becomes first Japanese player to lead MLB season jersey sales
Now those jerseys might be collector¡¯s items as Ohtani is expected to sign a new contract with another MLB team for the 2024 campaign.
The famous Nike swoosh and Air Jordan logo on an Air Jordan 1, called "Notorious" and released from 1984-85, during a preview for "The Rise of the Sneaker Culture" exhibit at the Brooklyn Museum in New York in 2015.
BUSINESS / Markets
Sep 28, 2023
Air Jordan resale prices tumble, casting shadow over Nike
Sneaker styles that once sold on StockX for $100 or more above Nike¡¯s list price are now selling for a premium of less than $10.
Japan Times
OLYMPICS
Aug 6, 2021
At the Tokyo Olympic marathons, all eyes are on the shoes
Interest in runners¡¯ shoes is part of a trend that has grown over the last few years with the emergence of thick-soled sneakers with embedded carbon plates.
Japan Times
BUSINESS
Jul 2, 2021
Shohei Ohtani¡¯s baseball skills help his sponsors outperform the market
As the U.S. takes note of Ohtani¡¯s prodigious ability, some market watchers in Japan are eyeing a third skill ¡ª the ability to boost share prices.
BUSINESS
Jan 16, 2020
Possible ban of Nike Vaporfly ¡®supershoe¡¯ pushes up Asics and Mizuno shares
The sneakers have helped elite runners shatter records since their release.
Forty-five meters down, a diver races to record a fleeting moment of WWII history
Kingo Wakasa photographs the kamikaze plane wing section he discovered at the USS Emmons wreck site.
New ¡®Katsu Curry Index¡¯ aims to show how weak the yen really is
A CoCo Ichibanya curry house in Tokyo.
Mexican man arrested over attempt to smuggle some 200 lizards into Japan
Mexican alligator lizards seized by Tokyo Customs from a Mexican man who attempted to smuggle them into Japan on Saturday through Haneda Airport
Gut bacteria may be behind many of Â鶹´«Ã½ colorectal cancer cases
A Japanese research team found that a toxin produced by certain E. coli strains, colibactin, caused genetic mutations in nearly half of colorectal cancer cases studied
She is Russia¡¯s richest woman. Her business empire is going up in flames.
Tatyana Kim, the head and co-founder of Wildberries, speaks about Ukrainian drone attacks on the company's warehouses in the course of the Russia-Ukraine conflict, at an unidentified location, in this still image from a handout video released on July 31.
Forty-five meters down, a diver races to record a fleeting moment of WWII history
Kingo Wakasa photographs the kamikaze plane wing section he discovered at the USS Emmons wreck site.
Ikarigata closer to emulating older brother Fujinokawa than many think
The future Fujinokawa (third from left) and Ikarigata (right) compete against each other at ages 5 and 3, respectively.
Where do foreign residents in Japan want to die?
The Yokohama Foreign General Cemetery is one of the few cemeteries in Japan that allows burials, albeit with conditions for the deceased, including foreign nationality and permanent residency in Kanagawa Prefecture.
¡®Total whiplash¡¯: Foreign residents react to Â鶹´«Ã½ changing permanent residency rules
The entrance to the Tokyo Immigration Bureau in Minato Ward, Tokyo, in March. For some foreign residents of Japan, tightening measures for permanent residency have become one factor in a broader calculation over whether remaining in the country makes financial sense over the long term.
As Â鶹´«Ã½ concrete jungles sizzle, urban forestry offers an all-natural fix
People and birds find relief from the sun in Tokyo's Nakano Ward earlier this month. While experts agree that urban greening is crucial to mitigating the impact of climate change, trees are becoming even more scarce in Japanese cities.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

Disaster relief workers Taichi Kato (left) and Seiji Yoshimura enter the collapsed living quarters at Kyuganji temple in Yatsushiro, Kumamoto Prefecture.
What Kumamoto revealed about Â鶹´«Ã½ earthquake readiness
By Alex K.T. Martin

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