Nearly four decades after the first instant ramen factory opened in the United States, Âé¶¹´«Ã½ beloved comfort food finally is making inroads ¡ª even achieving cult status ¡ª in a nation where burgers and pizza still rule.

Once considered just a bargain meal for cash-starved college students, ramen is suddenly commanding as much as $15 (around ?1,600) or more a bowl in sleek New York noodle shops.

¡°We are living in a ramen moment,¡± said Alan Richman, a GQ magazine food critic who wrote his first ramen review after dining at Ippudo NY. In March, the restaurant became the first branch outside Japan of a highly regarded noodle shop chain.