One would have to be a hermit, literally shut off from all media, to avoid exposure in Japan to the comedians and other entertainers managed by Yoshimoto Kogyo Co., the nation¡¯s oldest and arguably most powerful entertainment agency.

Besides appearing on the numerous television variety and comedy shows and radio programs that dominate the airwaves, Yoshimoto¡¯s comedians publish best-selling novels and essays, record hit music albums and even direct films that in some cases win international recognition.

In short, not a day goes by when the Yoshimoto ¡°owarai,¡± or comedy, empire is not engaged with the public.