Brazilian President Luiz Inacio Lula da Silva launched his final reelection campaign on Sunday from a storied stadium where he stood on a table to address some 60,000 striking metalworkers in 1979 without a sound system. reelect

The homecoming in the ¡°May 1¡± stadium in Sao Bernardo do Campo, a once-thriving factory city on Sao Paulo¡¯s industrial outskirts, is a tribute to the labor movement that eventually propelled Lula from factory worker to Brazil¡¯s first working-class president.

¡°I thank the working men and women of this country who, at one point, believed that someone like them could do more for them than someone different from them,¡± Lula told a crowd of ?around 20,000 supporters, many wearing the red associated with his Workers Party (PT), on Sunday. Five decades later, however, Lula is grappling with how to rally a new generation of digital app-based gig workers with little connection ?to the ?unions and factory floors that once formed the backbone of PT.