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August 16, 2026
 

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ASOBISYSTEM

Misa Kimura is the main producer for Kawaii Lab, a project by entertainment agency Asobisystem whose groups have found success by pairing a social media-first strategy with a fresh perspective on traditional idol-pop tropes.
CULTURE
Jul 17, 2025
Kawaii Lab redefines idol pop for the TikTok generation
The idol-pop project¡¯s main producer, Misa Kimura ¡ª a former idol herself ¡ª is giving her performers more control over their image and sound.
Japan Times
CULTURE / Music
Nov 10, 2015
Review: Moshi Moshi Nippon Festival at Tokyo Metropolitan Gymnasium
The rainy weather last Sunday didn¡¯t stop throngs of concertgoers from attending the Moshi Moshi Nippon Festival, a three-day concert produced by talent agency Asobisystem that focuses on pop music and Japanese culture. And like last year, non-Japanese music fans were allowed into the event for free...
Japan Times
CULTURE / Music
Apr 24, 2015
Natsume Mito gets a few choice cuts for a song about her hair
Sometimes all it takes to jump-start a music career is one viral video. Japanese acts such as Kyary Pamyu Pamyu and Babymetal attracted attention domestically and abroad thanks to memorable clips uploaded to YouTube, earning millions of views in the process.
Japan Times
CULTURE / Music
Oct 7, 2014
Review: Moshi Moshi Nippon at the Tokyo Metropolitan Gymnasium
Offering non-Japanese people free entry to Moshi Moshi Nippon was a risky move on the part of Asobisystem, but it seemed to have paid off.
Japan Times
CULTURE / CULTURE SMASH
Jun 13, 2014
Forget Cool Japan ¡ª cute is this summer¡¯s hot global export
Summer is always high season for fans of Japanese pop culture. School¡¯s out, weather¡¯s amenable and festivals, conventions and expos shift into top gear in Japan and across the globe.
Forty-five meters down, a diver races to record a fleeting moment of WWII history
Kingo Wakasa photographs the kamikaze plane wing section he discovered at the USS Emmons wreck site.
Authorities urge continued caution after heavy rain in Chiba leaves eight dead
A local resident walks past a 7-Eleven convenience store in a flooded area after heavy rain in the city of Oamishirasato, Chiba Prefecture, on Friday.
Takaichi drops ¡®remorse¡¯ in her first war memorial address
Prime Minister Sanae Takaichi speaks onstage during a memorial service ceremony marking the 81st anniversary of Japan's surrender in World War II, at Budokan Hall in Tokyo on Saturday.
U.S. to tell partners they must pick sides in AI race with China?
People march as they protest against Pax Silica, a U.S.-led initiative, in Manila on Thursday.
Â鶹´«Ã½ inflation paradox is creating winners and losers
Chieko Sugai at her home in Murakami, Niigata Prefecture
How U.S. bombing survey in Japan shed light on civilian sentiments of WWII
Residents are seen walking beside rubble in the city of Utsunomiya, Tochigi Prefecture, in this undated photo taken soon after the end of World War II.
Forty-five meters down, a diver races to record a fleeting moment of WWII history
Kingo Wakasa photographs the kamikaze plane wing section he discovered at the USS Emmons wreck site.
Takaichi needs Aso on her side to solidify position in LDP
Prime Minister Sanae Takaichi attends a Liberal Democratic Party meeting alongside LDP Secretary-General Shunichi Suzuki (left) and LDP Vice President Taro Aso in Tokyo earlier this month
Ikarigata closer to emulating older brother Fujinokawa than many think
The future Fujinokawa (third from left) and Ikarigata (right) compete against each other at ages 5 and 3, respectively.
Where do foreign residents in Japan want to die?
The Yokohama Foreign General Cemetery is one of the few cemeteries in Japan that allows burials, albeit with conditions for the deceased, including foreign nationality and permanent residency in Kanagawa Prefecture.

Podcast

One of the many entrances to the Kabukicho neighborhood in Tokyo¡¯s Shinjuku Ward.
Kabukicho: Tokyo¡¯s ¡®stadium of desire¡¯

Longform

Disaster relief workers Taichi Kato (left) and Seiji Yoshimura enter the collapsed living quarters at Kyuganji temple in Yatsushiro, Kumamoto Prefecture.
What Kumamoto revealed about Â鶹´«Ã½ earthquake readiness
By Alex K.T. Martin

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